Non alcoholic luxury drinks With a thirst for life


What's URB?
URB

0% Alcohol.
1000% Taste.

URB is incomparable. Character and layering of an alcoholic drink. Intriguing flavours that remind of wine and gin. But 0% alcohol and 1000% flavour.

Just add good food and fine taste.

Purely organic blends of fruits and specially selected herbs give all URB flavours an unique raw urban edge. This makes URB fit perfect with good food and good company.

No alcohol.
Just biological. 

There is nothing like this in the market. Purely organic ingredients and only 3.75 gr. sugar (18 calories) per 100ml. Enjoy maximum taste without compromise.

A ‘zing’ of citrus and juniper

Amsterdam

Subtle blend of grape skins and virgin grass

Berlin

Seductive notes of passion fruit with Oriental sencha tea.

Shanghai

We do not want to disturb you with a boring story.

URB is a luxury non-alcoholic drink with an unique taste. Our story started at a rooftop bar in a big city. We were at the lookout for something new. Something fresh. Something that did not exist. A luxury drink for citizens of the world. With an exciting taste and a cool metropolitan look.

We couldn’t find it. So we decided to create it.

URB (slang for urban) is organic and every single taste is unique. Like our fans. And our bottle. It is our ambition to be the coolest luxury drink in the world. From Amsterdam to Shanghai.

Everybody loves it so much, we only have one side effect. Never disturb people who are enjoying URB. It can be dangerous. URB - Do not disturb.



Discover flavours

Citrus and juniper berry. This refreshing option is a unique, freely translated version of a gin and tonic. Urb amsterdam contains its own special mix of ingredients that come together to create an experience so multi-layered that you don’t miss the alcohol at all. Also delicious with salads.

Nutritional value / 100 ml
Energy: 18kcal
Fat: 0g
Carbs: 4.50g
of which sugars: 3.75g
Proteïns: «0.01g
Salt: «0.01g
Swipe to mix:
Art by Bram Reijnders

Wine versus beer! Concentrated grape skins (which form the basis for wine), a touch of wort (used to make beer) and virgin grass come together to create this wonderful deep red variant. Urb berlin has an intense berry/ grape flavour and is exciting in character. Perfect for pairing with spicy dishes.

Nutritional value / 100 ml
Energy: 18kcal
Fat: 0g
Carbs: 4.50g
of which sugars: 3.75g
Proteïns: «0.01g
Salt: «0.01g
Swipe to mix:
Art by Bram Reijnders

Passion flower, sencha tea and a dash of rhubarb create a flavour reminiscent of a balmy summer evening. Tempting initial top notes make way for distinctive flavours with a surprisingly dry and fresh finish. Delicious with lunch.

Nutritional value / 100 ml
Energy: 18kcal
Fat: 0g
Carbs: 4.50g
of which sugars: 3.75g
Proteïns: «0.01g
Salt: «0.01g
Swipe to mix:
Art by Bram Reijnders